Which of the Following Statements Explains the Success of Internet

Multiple Choice

Which of the following statements explains the success of Internet marketing research?

A) It allows for faster and better decision making through more rapid access to business intelligence.
B) It eliminates labour- and time-intensive research activities and associated costs.
C) Its use makes it much easier to conduct regression analysis.
D) Respondents are fast to respond,even if they are not always truthful.