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A Marketing Researcher Has Many Options When Designing a Questionnaire

Question 21

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A marketing researcher has many options when designing a questionnaire.However,some questions are better than others for obtaining specific types of responses.Match each survey question example with its most precise definition by placing the matching letter in the blank to the left of the example.Each letter is used only once.
A.open-ended question
B.closed-ended dichotomous question
C.closed-ended multiple-choice question
D.scaled-response question
E.ambiguous question
F.two questions in one
G.biased and/or leading question
A marketing researcher has many options when designing a questionnaire.However,some questions are better than others for obtaining specific types of responses.Match each survey question example with its most precise definition by placing the matching letter in the blank to the left of the example.Each letter is used only once. A.open-ended question B.closed-ended dichotomous question C.closed-ended multiple-choice question D.scaled-response question E.ambiguous question F.two questions in one G.biased and/or leading question

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C What is your favourite pizza topping?
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