CyberAlert,Inc

Multiple Choice

CyberAlert,Inc. ,a worldwide media monitoring company,has launched BlogSquirrel,a new service that enables businesses to monitor efficiently the contents of over 100,000 blogs.Subscribers to the blog tracking service automatically receive daily (or more frequent) e-mail alerts on new blog postings that contain the client's specified keywords and phrases.Why would a marketer purchase such a service?

A) to combat disintermediation
B) to monitor consumers' opinions about its products
C) as a source of more research opportunities
D) to supplement dichotomous research efforts