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    MKTG Study Set 4
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    Exam 4: Decision Support Systems and Marketing Research
  5. Question
    Define a Marketing Decision Support System (DSS)
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Define a Marketing Decision Support System (DSS)

Question 178

Question 178

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Define a marketing decision support system (DSS).Name and briefly describe three characteristics of a true DSS.

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A decision support system (DSS)is an int...

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