Multiple Choice
ProtecTV is a product that selectively mutes words and phrases some people find objectionable.It can be connected to a television,VCR,DVD player,or satellite TV system.The manufacturer of ProtecTV targeted parents who did not want their children exposed to what they consider to be offensive language.
-Refer to ProtecTV.ProtecTV is the only product of its kind that has an expandable dictionary.Parents can add words and phrases they find offensive,and the additional words will be deleted from soundtracks and captioning.Which type of strategy is ProtecTV using?
A) repositioning
B) product differentiation
C) market integration
D) undifferentiated targeting
Correct Answer:
Verified
Correct Answer:
Verified
Q37: What is one-to-one marketing? What is the
Q50: You are the president of a new,
Q67: What is the basic goal of one-to-one
Q174: A group of high school students stop
Q175: Serving the specific needs of this segment
Q176: ThermaCare air-activated heat wraps are meant to
Q180: For many years,if car owners wanted to
Q181: E&V Bridal Studios is a wedding consulting
Q182: NASCAR racing fans are some of the
Q184: Business marketers focus on four broad market