SRD Research Firm Has Conducted Marketing Research on the Market

Multiple Choice

SRD Research Firm has conducted marketing research on the market for concrete siding for homes.The research firm has determined there are thousands of homeowners who want the security,safety,warmth,and stability provided by concrete siding.These homeowners are generally married and between 25 and 54 years of age.They tend to live in suburban neighbourhoods and most subscribe to lifestyle magazines.If you were interpreting these results,what might you suggest that SRD do?

A) conduct additional research because it has no idea about the measurability of its segments
B) examine the research report again to see if it can determine segment accessibility
C) conduct a follow-up analysis to determine if the segments it might choose would respond differently from other segments to its marketing strategy
D) not segment the concrete siding market because the only market for siding is contractors who build the homes