Multiple Choice
ProtecTV is a product that selectively mutes words and phrases some people find objectionable.It can be connected to a television,VCR,DVD player,or satellite TV system.The manufacturer of ProtecTV targeted parents who did not want their children exposed to what they consider to be offensive language.
-Refer to ProtecTV.By helping parents who want to protect the innocence of their children,which type of segmentation is ProtecTV using?
A) benefit
B) demographic
C) geodemographic
D) competitive
Correct Answer:
Verified
Correct Answer:
Verified
Q64: The difference between one-to-one marketing and the
Q87: Geography,psychographics,and benefits sought are examples of possible
Q147: H&R Block launched a $100 million marketing
Q149: SRD Research Firm has conducted marketing research
Q150: Sav-On Stores,which operates a number of grocery
Q153: Cable companies are facing competition for TV
Q154: Stouffer's offers gourmet entrees for one segment
Q155: E&V Bridal Studios is a wedding consulting
Q156: Which of the following trends will lead
Q157: The United Way wants to identify segments