What Is Meant by the Requirement for a Market Segment

Multiple Choice

What is meant by the requirement for a market segment to be responsive?

A) The segment identified by a marketer should differ in how it responds to the marketing mix when compared to another segment confronted with the same mix.
B) All the segments identified by a marketer should respond to the marketing mix.
C) All the segments identified by a marketer should not respond to the marketing mix.
D) The segments identified by a marketer should not differ in the level of their responsiveness to the marketing mix.