Multiple Choice
Market researchers estimate thousands of Canadians have high blood pressure and do not know it because they do not have annual medical exams.A pharmaceutical company that has developed a medicine to reduce blood pressure should not count on this group to be a good target market because the group lacks which of the following?
A) both accessibility and responsiveness
B) accountability
C) both accessibility and substantiality
D) substantiality,identifiability,and measurability
08-109
Correct Answer:

Verified
Correct Answer:
Verified
Q18: Sure Fit Inc. has begun a rebranding
Q43: Ad campaigns by Aleve pain reliever emphasize
Q44: For many years,if car owners wanted to
Q49: What is meant by the requirement for
Q50: What is the term for a method
Q75: The Play It Again Sports chain carries
Q98: Which strategy entails selecting one segment of
Q120: What are the four criteria necessary to
Q149: Name and briefly describe four bases firms
Q198: Markets can be segmented using a single