Recent Research of Cell Phone Features (E

Multiple Choice

Recent research of cell phone features (e.g. ,calendar,push-to-talk,text messaging) has been completed.Which of the following describes how the data were plotted? It has axes ranging from low- to high-technological advancement and high-entertainment to high utility to show how the products are perceived by consumers and is done in two-dimensions.

A) perceptual map
B) product differentiation graph
C) product locator
D) target market chart