"Lots of Organizations Have Customer Data, but Not in a Way

Multiple Choice

"Lots of organizations have customer data, but not in a way that's useful," said a speaker at the Canadian Marketing Association's national convention. "Retailers have all kinds of data in different places-they don't have a single view of the customer." The speaker is saying that retailers do NOT use which of the following?

A) information distribution centres
B) data warehouses
C) information extraction mines
D) data intermediaries