Which of the Following Statements Best Describes a CRM System

Multiple Choice

Which of the following statements best describes a CRM system?

A) A critical component of a CRM system is the use of the appropriate technology to store and integrate customer data.
B) A CRM system operates on the theory that all customers are equally important.
C) Due to privacy laws, a CRM system disseminates customer information only to those who are actually in day-to-day contact with customers.
D) A company using a CRM system must view its customers as bits of data.