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What Is the Term for Everything,both Favourable and Unfavourable,that a Person

Question 29

Multiple Choice

What is the term for everything,both favourable and unfavourable,that a person receives in an exchange (it can be tangible,intangible,a service,an idea,or a combination of these things) ?


A) brand equity
B) quality
C) warranty
D) product

Correct Answer:

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