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Unsought Products Can Be Best Described as Which of the Following

Question 28

Multiple Choice

Unsought products can be best described as which of the following?


A) Products consumers purchase when they see them in a convenient location.
B) Products consumers don't know about or don't actively look for.
C) That require only reminder advertising to be successful.
D) That require little or no decision making by the buyer.

Correct Answer:

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