According to Market Research Conducted in 2004,Bazooka (A Brand of Bubble

Multiple Choice

According to market research conducted in 2004,Bazooka (a brand of bubble gum) was among the most recognizable brand names in North America even though the gum needed some updating to be competitive in today's market.
-Refer to Bazooka.The company's research discovered that children that today50 prefer softer bubble gum and that its Joe character was viewed as an "out-of-date nerd." As a result,Bazooka created a softer gum and updated Bazooka Joe with a backward hat,wilder hair,and ripped jeans.How does Bazooka hope to attract a younger market?

A) through quality modification
B) through aesthetic modification
C) through demarketing
D) through repositioning