Multiple Choice
Tyler wants the Coca-Cola Barbie by Mattel for her birthday. This Mattel product contains items with the Coca-Cola trademark, and Barbie is wearing an outfit in Coca-Cola red and white. Because both brands are receiving equal treatment, what is this most likely an example of?
A) cooperative branding
B) ingredient branding
C) umbrella branding
D) complementary branding
Correct Answer:
Verified
Correct Answer:
Verified
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