Multiple Choice
While Starkist tuna is still available in cans,it is now also available in a 12-ounce family-size pouch.What was this change in packaging the result of?
A) a repositioning strategy
B) a new strategy of segmenting Starkist's market
C) a move toward functional obsolescence
D) a brand equity strategy
Correct Answer:
Verified
Correct Answer:
Verified
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