A Common Christmas Tradition in Many Households Is the Claxton

Multiple Choice

A common Christmas tradition in many households is the Claxton fruitcake.The fruitcake bakery in Claxton,Georgia,makes about 2.7 million kilograms of fruitcake annually and has $12 million in sales.One fruitcake batch weighs 170 kilograms.About 70 percent of that weight is fruits and nuts.A single batch is divided into 34 loaf pans that hold 11 pounds each.Loaves are cooked for 100 minutes at 190 degrees Celcius.The bakery can cook 2700 kilograms at a time.During the baking season (August-December) ,the bakery uses a tractor-trailer load of raisins daily.The suggested retail price of a 454-gram Claxton fruitcake is $3.69.
-Refer to Claxton Fruitcakes.Why is brand equity important for the Claxton brand?

A) It means the implementation of an international repositioning strategy.
B) It means that its customers are extremely brand loyal.
C) It means the target market is unchanging.
D) It means the product line has greater depth than width.