Multiple Choice
Which of the following is NOT an important consideration for a French manufacturer that wants to market its products in Canada?
A) There may be aesthetic issues associated with developing a packaging strategy.
B) Alternative messages could be developed for promoting the brand.
C) Keeping the current brand names will allow the firm to capitalize on current domestic brand equity.
D) Sturdy packaging will be needed to ship the products to Canada.
Correct Answer:
Verified
Correct Answer:
Verified
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