Multiple Choice
In its early years of operation, MGP Ingredients Inc. sold ethanol and animal feed. A steep drop in its sales led the company to focus on developing the first low-carb wheat proteins and starches. What would these low-carb products be an example of?
A) a repositioning strategy
B) a new product line
C) an addition to an existing product line
D) a discontinuous innovation
Correct Answer:
Verified
Correct Answer:
Verified
Q72: The product life cycle concept encourages marketing
Q89: The Sumatra Coffee Company has two new
Q109: Canesta has developed a virtual keyboard out
Q110: According to the text, what should be
Q111: Which tests evaluate new-product ideas usually before
Q115: Which of the following products is most
Q116: What links the new-product development process with
Q117: Name and describe four categories of new
Q117: What typically happens at the beginning of
Q119: Scenario 11-2<br>After years of development and testing,