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    Exam 11: Developing and Managing Products
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    The Makers of Jameson Irish Whiskey Believe Its Product Has
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The Makers of Jameson Irish Whiskey Believe Its Product Has

Question 68

Question 68

True/False

The makers of Jameson Irish whiskey believe its product has reached market saturation. This would imply that Irish whiskey is in the maturity stage of its product life cycle.

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