Multiple Choice
The pricing policy used by Middleton Industries,manufacturer of Renaissance charms for bracelets and necklaces,is to set prices so its retail prices are as high as the market will tolerate.Additionally,Middleton strives to keep its costs at an industry low by using silver and gold overlays over charms made of cheap base metal.Which type of policy is this?
A) market share maximization
B) profit maximization
C) sales pricing
D) status quo pricing
Correct Answer:
Verified
Correct Answer:
Verified
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