Richelieu Foods,Inc

Multiple Choice

Richelieu Foods,Inc.decided to offer a much larger than customary profit margin to grocery wholesalers and retailers on its new line of organic pizzas.This pricing strategy is designed to do which of the following?

A) encourage retailers to advertise this high-margin item
B) give dealers an incentive to promote the old organic pizzas
C) maximize profit margin for the producer
D) encourage trial by consumers if the pizzas are priced high by retailers