Hal Macini,owner of Evergreen Landscaping,is More Interested in Earning Customer

Multiple Choice

Hal Macini,owner of Evergreen Landscaping,is more interested in earning customer goodwill than striving for maximum profit.He determines his prices by maintaining the company's profitability at a level that gives him a good living but will never make him a rich man.What is Macini basing his pricing policy on?

A) maintaining stable sales levels
B) earning satisfactory profits
C) creating retained earnings
D) creating the most sales possible