Bernard Hinault Makes the Most Expensive Bicycles in the World

Multiple Choice

Bernard Hinault makes the most expensive bicycles in the world.Its target market is people who willingly pay $8,000 or more for their bicycles.If Bernard Hinault were to lower prices to target customers who want a good bike but who can't or won't spend that much for one,which type of pricing objective would it most likely use?

A) inelastic or supply oriented
B) market share or sales maximization
C) profit maximization or target return on investment
D) demand oriented or supply oriented