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What Do Many Consumers,especially When Faced with an Uncertain Purchase

Question 159

Multiple Choice

What do many consumers,especially when faced with an uncertain purchase decision,think of a high price?


A) It is a signal of quality.
B) It is an indication that consumers are being exploited.
C) It will always lead to major price discounts to wholesalers and retailers that distribute it.
D) It is a sign of the company's overall market share.

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