Imagine You're Planning an After-Symphony Fundraising Party,and You Need a Life-Size

Multiple Choice

Imagine you're planning an after-symphony fundraising party,and you need a life-size grand piano cake.Or,you are a developer proposing a new shopping centre to a group of investors,and you want to serve a cake shaped like an architectural rendition of the centre.Is this impossible? No,you just need to contact Cecilia Villaveces Cakes.She actually built a life-size grand piano for a major gala.You can expect to pay anywhere from $75 to $10,000 for one of Cecilia's artistic creations,depending on complexity of design and size.She uses only the best ingredients,and no two cakes are ever quite alike.
-Refer to Specialty Cakes.There are many occasions for which people may need to buy a cake,but most people do not have the time or interest to learn about cakes and their bakers.Why might these people who do not know about the quality of the Cecilia Villaveces Cakes choose them?

A) because they equate price and quality
B) because they know cakes are in the mature stage of their product life cycle
C) because they realize that this is a monopolistic industry
D) because they desire value-added services