Sony, Panasonic, and Other Japanese Manufacturers That Build Products to Customer

Multiple Choice

Sony, Panasonic, and other Japanese manufacturers that build products to customer order instead of churning out products in anticipation of demand have decided to hire Canadian companies to produce electronics for them. The Japanese companies will handle the marketing of the products. What are the Japanese electronics companies using?

A) contract manufacturing
B) direct investment
C) franchising
D) direct exporting