Multiple Choice
Leuwin & Thomason is a British manufacturer of washing machines. It wants to make its products more readily available in the United States and Canada. The company feels it is important to retain strict quality control over its production processes and wants its global expansion to yield a high return. Which method should Leuwin & Thomason choose to enter the global marketplace?
A) a joint venture
B) direct investment
C) licensing
D) exporting
Correct Answer:
Verified
Correct Answer:
Verified
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