Multiple Choice
Which of the following terms refers to customers who make repeat purchases and tell others about their positive experiences with a product or service?
A) barnacles
B) customer evangelists
C) butterflies
D) surrogate customers
E) market mavens
Correct Answer:

Verified
Correct Answer:
Verified
Q53: Building and maintaining profitable customer relationships by
Q54: Healthy Veggies, LLC, believes that marketing is
Q55: Government agencies design _ to encourage energy
Q56: A gym equipment manufacturer encourages customers to
Q57: Keith, a clothing store owner, offers product
Q59: When sellers focus on existing needs and
Q60: Organizations choose to use only a few
Q61: A firm that uses the selling concept
Q62: Explain how and why marketers go beyond
Q63: Marketing is managing profitable customer relationships.