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    Principles of Marketing
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    Exam 1: Marketing: Creating Customer Value and Engagement
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    The Art and Science of Choosing Target Markets and Building
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The Art and Science of Choosing Target Markets and Building

Question 124

Question 124

Multiple Choice

The art and science of choosing target markets and building profitable relationships with them is called ________.


A) marketing management
B) positioning
C) marketing mix
D) market offering
E) differentiation

Correct Answer:

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