Multiple Choice
Railroads were once operated based on the thinking that users wanted trains that would offer the most in quality, performance, and innovative features. The railroad managing companies overlooked the fact that there could be other modes of transportation. This reflects the ________ concept.
A) product
B) production
C) selling
D) marketing
E) societal marketing
Correct Answer:

Verified
Correct Answer:
Verified
Q114: As part of the rapid globalization of
Q115: Human needs are shaped by culture and
Q116: In consumer-generated marketing, marketers play a bigger
Q117: A financial services firm has several loyal
Q118: A seller pursues a full partnership with
Q120: Which of the following marketing management orientations
Q121: Apart from retaining good customers, most marketers
Q122: In the context of customer relationship groups,
Q123: Which of the following statements is true
Q124: The art and science of choosing target