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    Principles of Marketing
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    Exam 1: Marketing: Creating Customer Value and Engagement
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    Selecting Which Segments of a Population to Serve Is Called
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Selecting Which Segments of a Population to Serve Is Called

Question 138

Question 138

Multiple Choice

Selecting which segments of a population to serve is called ________.


A) market segmentation
B) positioning
C) customization
D) target marketing
E) differentiation

Correct Answer:

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