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    Principles of Marketing
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    Exam 1: Marketing: Creating Customer Value and Engagement
  5. Question
    Explain What Marketers Can Expect from Individuals in the Customer
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Explain What Marketers Can Expect from Individuals in the Customer

Question 137

Question 137

Essay

Explain what marketers can expect from individuals in the customer relationship group classified as "butterflies."

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"Butterflies" are profitable but not loy...

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