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An Organic Farmer Has Identified Three Distinct Groups That Might

Question 16

Multiple Choice

An organic farmer has identified three distinct groups that might be interested in his products: vegetarians, health-conscious individuals, and people identified as trendsetters who try out new products in the market before others. These three groups are examples of ________.


A) marketing mixes
B) market segments
C) value propositions
D) market offerings
E) marketing intermediaries

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