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    Principles of Marketing
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    Exam 1: Marketing: Creating Customer Value and Engagement
  5. Question
    The Portion of the Customer's Purchasing That a Company Gets
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The Portion of the Customer's Purchasing That a Company Gets

Question 18

Question 18

Multiple Choice

The portion of the customer's purchasing that a company gets in its product categories is known as ________.


A) customer-perceived value
B) share of customer
C) customer insight
D) consumption function
E) induced consumption

Correct Answer:

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