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    Principles of Marketing
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    Exam 1: Marketing: Creating Customer Value and Engagement
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    Which of the Following Refers to a Set of Benefits
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Which of the Following Refers to a Set of Benefits

Question 95

Question 95

Multiple Choice

Which of the following refers to a set of benefits that a company promises to deliver to customers to satisfy their needs?


A) customer lock-in
B) a cartel
C) marketing mix
D) value proposition
E) market segmentation

Correct Answer:

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