Which of the Following Is a Characteristic of Customer-Driven Marketing

Multiple Choice

Which of the following is a characteristic of customer-driven marketing?

A) Companies understand customer needs even better than customers themselves do.
B) Customers are unaware of their needs.
C) Products are created that meet both existing and latent needs, now and in the future.
D) Customers know what they want.
E) Customers don't know what is possible.