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  3. Study Set
    Principles of Marketing
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    Exam 1: Marketing: Creating Customer Value and Engagement
  5. Question
    When Customers Don't Know What They Want or Don't Even
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When Customers Don't Know What They Want or Don't Even

Question 42

Question 42

Multiple Choice

When customers don't know what they want or don't even know what's possible, the most effective marketing strategy is ________ marketing.


A) customer-driven
B) customer-driving
C) societal
D) ambush
E) affinity

Correct Answer:

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