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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 1: Marketing: Creating Customer Value and Engagement
  5. Question
    Explain Why the Aim of Customer Relationship Management Is to Create
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Explain Why the Aim of Customer Relationship Management Is to Create

Question 38

Question 38

Essay

Explain why the aim of customer relationship management is to create not just customer satisfaction, but also customer delight.

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Customer satisfaction cannot be taken fo...

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