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    Principles of Marketing
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    Exam 1: Marketing: Creating Customer Value and Engagement
  5. Question
    Customer-Perceived Value Is Defined as the Customer's Evaluation of the Difference
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Customer-Perceived Value Is Defined as the Customer's Evaluation of the Difference

Question 102

Question 102

True/False

Customer-perceived value is defined as the customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers.

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