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  3. Study Set
    Principles of Marketing
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
  5. Question
    Within a Company, Who Is Most Likely to Perform Strategic
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Within a Company, Who Is Most Likely to Perform Strategic

Question 126

Question 126

Multiple Choice

Within a company, who is most likely to perform strategic planning?


A) the president and vice presidents
B) the accounting and finance departments
C) the marketing and sales departments
D) cross-functional teams of divisional managers close to their markets
E) the manufacturing and production departments

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