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    Principles of Marketing
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
  5. Question
    Making More Sales to Current Customers Without Changing a Firm's
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Making More Sales to Current Customers Without Changing a Firm's

Question 158

Question 158

Multiple Choice

Making more sales to current customers without changing a firm's products is known as ________.


A) market segmentation
B) market penetration
C) product diversification
D) product development
E) prospecting

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