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Harris Brown, the Marketing Manager at a Small Retail Chain

Question 147

Multiple Choice

Harris Brown, the marketing manager at a small retail chain, wants to assess his firm's strengths, opportunities, weaknesses, and threats. Which of the following would be best suited for his purpose?


A) SWOT analysis
B) cluster analysis
C) portfolio analysis
D) regression analysis
E) Porter's five forces analysis

Correct Answer:

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