Multiple Choice
Information in a company's database can come from many sources. An advantage of harnessing such information is to ________.
A) eliminate employee turnover
B) achieve a high degree of employee empowerment
C) gain competitive advantage
D) gain access to mass markets
E) eliminate resource dependency
Correct Answer:
Verified
Correct Answer:
Verified
Q51: _ is the systematic design, collection, analysis,
Q52: A good marketing information system balances the
Q53: How can a company manage information on
Q54: Which of the following contact methods is
Q55: External databases are electronic collections of consumer
Q57: Commercial online databases are rich sources for
Q58: Which of the following is an advantage
Q59: The research plan should be presented in
Q60: For her current research project, Margaret Rogers
Q61: The research plan _.<br>A) provides comprehensive marketing