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    Principles of Marketing
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    Exam 4: Managing Marketing Information to Gain Customer Insights
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    Which of the Following Contact Methods Is the Most Cost-Effective
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Which of the Following Contact Methods Is the Most Cost-Effective

Question 54

Question 54

Multiple Choice

Which of the following contact methods is the most cost-effective?


A) telephone interviews
B) individual interviews
C) in-depth interviews
D) online surveys
E) group interviews

Correct Answer:

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