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    Principles of Marketing
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    Exam 5: Consumer Markets and Buyer Behavior
  5. Question
    ________ Refers to the Unique Psychological Characteristics That Distinguish an Individual
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________ Refers to the Unique Psychological Characteristics That Distinguish an Individual

Question 127

Question 127

Multiple Choice

________ refers to the unique psychological characteristics that distinguish an individual or group.


A) Attitude
B) Belief
C) Perception
D) Personality
E) Self-awareness

Correct Answer:

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