Leona Bought Two Different Brands of Wine from Vineyards in Australia

Multiple Choice

Leona bought two different brands of wine from vineyards in Australia. When asked for her opinion about the wines, she said that one brand of wine tasted like alcoholic grape juice, but the other had a crisp taste that she really enjoyed. These statements were most likely made during the ________ stage of the buyer decision process.

A) information search
B) need recognition
C) alternative evaluation
D) purchase decision
E) postpurchase behavior