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    Principles of Marketing
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    Exam 5: Consumer Markets and Buyer Behavior
  5. Question
    A ________ Is a Need That Is Sufficiently Pressing to Direct
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A ________ Is a Need That Is Sufficiently Pressing to Direct

Question 15

Question 15

Multiple Choice

A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction.


A) stimulus
B) perception
C) culture
D) motive
E) tradition

Correct Answer:

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