Multiple Choice
Since business marketers have fewer buyers than consumer marketers, business buyers often face ________ than do consumer buyers.
A) less complex buying decisions
B) shorter buying processes
C) informal buying processes
D) more complex buying decisions
E) fewer product details
Correct Answer:

Verified
Correct Answer:
Verified
Q1: The buying center is a fixed and
Q2: The stage of the business buying process
Q3: The decision-making unit of a purchasing organization
Q5: Refer to the scenario below to answer
Q6: During proposal solicitation, the buying center often
Q7: _ may help shape product specifications, but
Q8: The demand for many business goods tends
Q9: Pace Hardware uses Learningnow.com to improve sales
Q10: Attributes that a buying center may look
Q11: _ refers to buying a packaged solution